---
title: "The new study delivers a surprising answer: ..."
date: 2021-08-17T12:00:00.000Z
author: Ricardo Mendes
url: https://rmendes.net/notes/2021/08/17/the-new-study-delivers-a-surprising-answer/
type: notes
ai_text_level: "0"
tokens: 124
content_signal: ai-train=yes, search=yes, ai-input=yes
---

# The new study delivers a surprising answer: ...

[ August 17, 2021 ](https://blog.rmendes.net/2021/the-new-study-delivers-a-surprising-answer)

The new study delivers a surprising answer: yes, and it’s the people you’d least expect to have any pull. To stimulate a shift in thinking, target small groups of people in the “outer edge” or fringe of a network.  
[https://www.asc.upenn.edu/news-events/news/study-finds-surprising-source-social-influence](https://www.asc.upenn.edu/news-events/news/study-finds-surprising-source-social-influence)